Happy birthday La Sportiva : 1928-2018, 90 years of history
On May 23rd La Sportiva celebrates the ninetieth anniversary of its foundation in 1928 with a maxi-event open to the public at the park of the Muse in Trento and in the city centre.
La Sportiva, world leader in the production of footwear and technical clothing for mountaineering, celebrates its ninetieth birthday this year. Ninety years have passed since the company was founded in 1928 by shoemaker Narciso Delladio di Tesero (Valle di Fiemme, Trentino). Almost a century of history. It has seen the small workshop called “La Calzoleria Sportiva”, constantly grow and evolve to become the global brand that it is today.
The world leader in the outdoor sector, especially in the niche markets of climbing, ski mountaineering, trail running and high altitude mountaineering through the production of technical footwear and clothing designed and developed in the mountains of Trentino.
La Sportiva : 90 years of history
Four generations of the Delladio Family, represented today by CEO Lorenzo Delladio and his daughter Giulia, who have continued the family business leading it to today’s success. Imagine : over three hundred employees. A growing turnover that will exceed one hundred million euro in 2018. Plus a new production plant of 15.000 cubic metres that will be inaugurated by then end of the year that will soon lead to the potential doubling of the production of shoes for climbing and high altitude mountaineering !
Time to celebrate then. On Wednesday 23rd May at the Muse of Trento during the annual international sales meeting with the participation of representatives from over 70 countries that today distribute the brand, La Sportiva will stage its 90th Anniversary Party. The event is open to the entire population of Trentino. And for sure extended to mountain enthusiasts and it protagonists in general.
Time to celebrate
The mountain decends to the city. And La Sportiva embraces Trento in an event that brings together history and legend with a series streetboulder events in the city centre in the afternoon. And there also will be mountain-themed aperitifs at the Plan and Pasi bars that will celebrate the company with special colours and tastes created especially for the event.
From 5pm at the Muse Park there will be music with DJs from Climbing Radio. And drink & food sessions at the food trucks. And, of course, climbing events with athletes from the La Sportiva team. A 20 metre boulder wall will be set up in the Albere park. It will be possible to try climbing with the whole family. And to watch the exciting contest among the best climbers in the world.
At 7pm it will be time for the important guests. On stage with Lorenzo Delladio we will find Simone Moro, Tamara Lunger and Adam Ondra. Because, alongside La Sportiva, they have made mountaineering and world climbing history. Then, at 9pm, it will be the turn of the climbers performing in the climbing contest.
Kilian Fischhuber, Anna Stöhr, Angela Eiter, Stefano Ghisolfi, Adam Ondra… You want more ? Jacopo Larcher, Mina Markovic, Tommy Caldwell and many others… They all will be taking part in the event. Among the public: Manolo, Anton Krupicka and other legends of yesterday and today. And the grand finale? At 10 pm the final contest. Plus a Dj night-set by Johnny Mox. And the “surprise event” on the walls of the Muse…
The complete programme is already available on the company website