OutDoor by ISPO 2019 : La Fabrique verticale is going to Munich
This summer, Europe’s biggest outdoor trade fair, OutDoor by ISPO, will be taking place for the first time ever in Munich. From June 30 to July 3, the international outdoor and climbing sector will meet in the bavarian city. And, of course, La Fabrique verticale will be in da house !
More than 950 international exhibitors spanning nine halls are expected to be at the premiere. The event will be held under the motto “There’s a perfect outdoor for everyone”. And it will reflect consumers’ modern understanding of the outdoors. Classic outdoor activities such as climbing or mountaineering will form the basis. But will to some extent be reinterpreted and transformed into forms such as bouldering or training.
The classic definition of the term “outdoor” is changing. It is no longer just all about peak performance. Instead, the focus is increasingly shifting towards being at one with nature, finding a decent work-life balance and striving to live a healthier life. New ideas, technology, products and trends are expanding what the sector has to offer. They are creating new opportunities and reaching new target groups.
OutDoor by ISPO : a new outdoor mindset
The new outdoor mindset: “outdoor” covers a myriad of concepts. The very fact that the word “outdoor” means so many different things to so many different people is reflected in the diverse range of topics covered by OutDoor by ISPO. Some of them will be specifically delved into and looked at in detail in various different focus and activation areas.
Climbing and bouldering centers are booming, especially in urban areas, making climbing sports accessible to new target groups. The Indoor Climbing Hub located in Hall A6 will focus specifically on this trend. Speakers from the international climbing scene will provide exclusive insights, highlight potential and identify opportunities for retailers and brands.
OutDoor by ISPO : opportunity to see all the new products
In the halls, the expo exhibitors will present their innovations – from state-of-the-art functional clothing, mountaineering ropes, carabiner clips and climbing harnesses through to crampons, mountaineering helmets and ice axes.
Distributors, retailers and representatives of procurement associations, mountain guides, climbing coaches and outdoor travel operators can here find out what customers will be looking for in the coming season when it comes to their favourite sport.
OutDoor by ISPO offers a comprehensive overview of the market. And that’s why La Fabrique verticale is visiting trade fairs each year.
